Crescent Jewelers
Crescent Jewelers
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About Us

Picture is a sepia-tone photo of E.R. "Mac the Singing Jeweler" McIlvaine

Family Owned Since 1957

Family Owned Since 1957

Family Owned Since 1957

 Crescent Jewelers opened in La Crosse, WI in 1914. E.R. "Mac the Singing Jeweler" McIlvaine purchased Crescent Jewelers in 1957 from Izadore Horwitz and owned it until his passing in 1994. It is now owned by his daughter Lynne, with his son Harry as the goldsmith. Our family has served this community for generations and hope to become your family jeweler for generations to come.

Picture of long-beaked bird. Text reads, "Certified Recycled Content, SCS Global Services"

Quality, Done Ethically

Family Owned Since 1957

Family Owned Since 1957

We carry some of the best brands available, including Hearts on Fire, "The World's Most Perfectly Cut Diamond." Not only do our brands offer excellence: they are also environmentally responsible. Because many of them use recycled metals and all use ethically-sourced gemstones and diamonds, we provide you with exceptional quality, affordable prices, and peace of mind.

Picture of adult hands holding a baby's hands.

A Lifelong Commitment

A Lifelong Commitment

A Lifelong Commitment

 We take care of your jewelry from the moment it enters our store and long after you take it home. We offer free appraisals on items purchased from us and six-month checkup warranties on bridal sets to ensure that they are always in excellent condition. Our goldsmith offers  jewelry and watch repair in-store, on all items whether purchased from us or elsewhere. 

Picture of the store's owner and an employee examining jewelry

Our Promise

A Lifelong Commitment

A Lifelong Commitment

 We work with all members of the La Crosse community and beyond, treating everyone with the same level of care and respect. We are proud to be honest with our customers about what they are purchasing from us and any repairs necessary to ensure that they are getting the most out of their items. Our sales team is non-commission and will help you find the perfect gift within your budget. 

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Crescent Jewelers

429 Main Street, La Crosse, Wisconsin 54601, United States

608-784-9275

Copyright © 2025 Crescent Jewelers - All Rights Reserved.

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